[ 02 ]
AMAZÔNIA ALIVE
[ ROLE ]
creative direction and art direction
[ AGENCY ]
ARTPLAN
[ CLIENT ]
VALE
[ OVERVIEW ]
A 0,00012% of the most
valuable ecossysten
on earth.
Amazonia Alive is a design system created by Vale to transform the Amazon into a cultural presence during COP30.
Inspired by the vitória-régia and the Indigenous legend of Naiá, the project places transformation at the heart of its concept. The identity unfolds across a floating stage,
a 700 page publication, digital content and a vinyl record made from a real vitória-régia, transforming nature into space, image, material and sound.
Developed through sustainable processes, local knowledge, the work of 45 artists and more than 30 visual styles, the project conveys the complexity of the forest without attempting to contain it. By representing only 0.00012% of the Amazon, it turns its own incompleteness into
a message and makes design a tool for memory, awareness and preservation.
[ 02 ]
Amazônia Alive
[ ROLE ]
creative direction and art direction
[ AGENCY ]
ARTPLAN
[ CLIENT ]
Vale
[ OVERVIEW ]
A 0,00012% of the most
valuable ecossysten
on earth.
Amazonia Alive is a design system created by Vale to transform the Amazon
into a cultural presence during COP30.
Inspired by the vitória-régia and the Indigenous legend of Naiá, the project places transformation at the heart of its concept. The identity unfolds across
a floating stage, a 700 page publication, digital content and a vinyl record made from a real vitória-régia, transforming nature into space, image, material
and sound.
Developed through sustainable processes, local knowledge, the work of 45 artists and more than 30 visual styles, the project conveys the complexity of the forest without attempting to contain it. By representing only 0.00012% of the Amazon, it turns its own incompleteness into a message and makes design a tool for memory, awareness and preservation.
Rafa Jardim
[ 02 ]
Amazônia Alive
[ ROLE ]
creative direction and art direction
[ AGENCY ]
ARTPLAN
[ CLIENT ]
Vale
[ OVERVIEW ]
A 0,00012% of
the most valuable ecossysten
on earth.
Amazonia Alive is a design system created by Vale to transform the Amazon into a cultural presence during COP30.
Inspired by the vitória-régia and the Indigenous legend of Naiá, the project places transformation at the heart of its concept. The identity unfolds across a floating stage, a 700 page publication, digital content and a vinyl record made from a real vitória-régia, transforming nature into space, image, material and sound.
Developed through sustainable processes, local knowledge, the work of 45 artists and more than 30 visual styles, the project conveys the complexity of the forest without attempting to contain it. By representing only 0.00012%
of the Amazon, it turns its own incompleteness into
a message and makes design a tool for memory, awareness and preservation.