[ 08 ]
OAB
[ ROLE ]
creative direction
[ AGENCY ]
ARTPLAN
[ CLIENT ]
Bob's
[ OVERVIEW ]
A copy of a copy
of a product that had
already been copied.
O.A.B. The Bob’s Bar Association turned a social media dispute over copied burgers into
a timely defense of originality.
While competitors accused one another of plagiarism, Bob’s joined the conversation with
a legal-style statement, claiming authority on the subject: its iconic Milk Shake had been
copied for decades. Fans were invited to act as jurors, transforming the comments section
into an organic courtroom where humor, emotional memory and product heritage helped
build the case.
With a single post and a fraction of its competitors’ investment, the idea generated thousands of organic interactions, attracted 47% new followers and achieved an engagement rate 21 times above average. Searches for Bob’s Milk Shake also increased by 29%, proving that, online, the original still reigns.
[ 04 ]
oab
[ ROLE ]
creative direction and art direction
[ AGENCY ]
ARTPLAN
[ CLIENT ]
bob's
[ OVERVIEW ]
A copy of a copy
of a product that had
already been copied.
O.A.B. The Bob’s Bar Association turned a social media dispute over copied burgers into a timely defense of originality.
While competitors accused one another of plagiarism, Bob’s joined the conversation with a legal-style statement, claiming authority on the subject:
its iconic Milk Shake had been copied for decades. Fans were invited to act
as jurors, transforming the comments section into an organic courtroom where humor, emotional memory and product heritage helped build the case.
With a single post and a fraction of its competitors’ investment, the idea generated thousands of organic interactions, attracted 47% new followers and achieved an engagement rate 21 times above average. Searches for Bob’s Milk Shake also increased by 29%, proving that, online, the original still reigns.
Rafa Jardim
[ 07 ]
OAB
[ ROLE ]
creative direction and art direction
[ AGENCY ]
ARTPLAN
[ CLIENT ]
Bob's
[ OVERVIEW ]
A copy of a copy
of a product that
had already been copied.
O.A.B. The Bob’s Bar Association turned a social media dispute over copied burgers into a timely defense of originality.
While competitors accused one another of plagiarism, Bob’s joined the conversation with a legal-style statement, claiming authority on the subject: its iconic Milk Shake had been copied for decades. Fans were invited to act as jurors, transforming the comments section into an organic courtroom where humor, emotional memory and product heritage helped build the case.
With a single post and a fraction of its competitors’ investment, the idea generated thousands of organic interactions, attracted 47% new followers and achieved an engagement rate 21 times above average. Searches for Bob’s Milk Shake also increased by 29%, proving that, online, the original still reigns.