[ 04 ]
ruberry chickens
[ ROLE ]
creative direction
[ AGENCY ]
ARTPLAN
[ CLIENT ]
Bob's
[ OVERVIEW ]
“Frangamente”, send
rubber chickens
into space.
Bob’s turned rubber chicken into the enemy of its new crispy chicken line, using humor
to reclaim relevance in a category where the brand had lost ground.
Under the line “Honestly, send rubber chickens into space,” the campaign introduced three products made with 100% chicken breast, marinated in lemon and designed to deliver real crunch. A playful film sent a choir of off-key rubber chickens into orbit, turning product texture into a simple and memorable category provocation.
Across TV, OOH, digital, YouTube Masthead and influencer content, the idea generated
95.8 million impressions, 14.6 million views and 251,500 engagements. It also drove
73.8% positive comments and 26.64% product interest, helping chicken sales grow while
the category declined.
[ 04 ]
rubbery chickens
[ ROLE ]
creative direction and art direction
[ AGENCY ]
ARTPLAN
[ CLIENT ]
Bob's
[ OVERVIEW ]
“Frangamente”, send
rubber chickens
into space.
Bob’s turned rubber chicken into the enemy of its new crispy chicken line, using humor to reclaim relevance in a category where the brand had lost ground.
Under the line “Honestly, send rubber chickens into space,” the campaign introduced three products made with 100% chicken breast, marinated in lemon and designed to deliver real crunch. A playful film sent a choir of off-key rubber chickens into orbit, turning product texture into a simple and memorable category provocation.
Across TV, OOH, digital, YouTube Masthead and influencer content, the idea generated 95.8 million impressions, 14.6 million views and 251,500 engagements. It also drove 73.8% positive comments and 26.64% product interest, helping chicken sales grow while the category declined.
Rafa Jardim
[ 04 ]
rubbery chickens
[ ROLE ]
creative direction and art direction
[ AGENCY ]
ARTPLAN
[ CLIENT ]
Bob's
[ OVERVIEW ]
More than a football club, Flamengo
is knownas
“The Nation”.
The Nation in the United Nations transformed Flamengo’s 45 million fans into a symbolic cultural nation, using football as a new platform for identity, diplomacy and global recognition.
Led by Zico, the campaign invited supporters to sign a petition asking the UN to acknowledge Flamengo as the world’s first symbolic-cultural nation. The movement connected the club’s ESG initiatives to all 17 Sustainable Development Goals and led Flamengo to join the UN’s Football for the Goals program.
With no media investment, fans became the campaign’s distribution network. The initiative gathered 500,000 signatures in 72 hours, generated over 101.8 million impressions, increased international coverage by more than 500% and strengthened Flamengo’s global brand presence.