Vale is one of the biggest mining companies in the world. But it’s not only that. Vale is responsible for a lot of projects that do not involve mining and they help to improve nature, jobs, animal life, people’s lives. So we’ve made an content project to tell people all over Brazil what Vale was doing besides mining.
We went to 11 cities from North to South of the Country, 2.000 km of roads, 2 different forests
and more than 30 interviews.
We had a huge answer from the public:
_We reached 40 million of people
_56 million of total visualizations (the same population of Spain)
Concept and art direction
Dani Ribeiro, Luis Baselli, Marcelo Coli e Maria TV
© Rafael Jardim 2017