Rock in Rio is one of the world's major music events, with one edition every two years in Rio de Janeiro.
For seven days, the live coverage team, called The Bunker, gathered content such as videos, photos
and livestreams from the entire festival for its social networks, sharing the emotions of over
100 music concerts and other experiences from the public. I was part of the 2017 live coverage team for
the Rock in Rio, supervising the creative and production teams that collected content throughout the festival
for the official digital channels.
This edition hit records in a lot of aspects, with over 39MM interactions with the content published,
12MM likes, 4MM spontaneous mentions and over 16MM livestream impressions.
Art Direction, creative leadership and content curation
Tatiana Michelan, Luiz Telles, Felipe Ferreira, Guido Michaelis, André dos Santos, João Paulo Rosman, Renata Cruz, Eliza Schinner, Ana Ourique, 14 and I hate flash
Rock in Rio
© Rafael Jardim 2017