That’s the question that we had to answer for all the population of Rio de Janeiro. It’s complicated but with a simple answer: industry is transformation. It takes something and transforms it into another thing completely different.
But before we go any further, we have to explain what is Firjan for you. Firjan is a Federation of industries that helps its members (the industries of Rio de Janeiro) to improve its products, services, employees through education. Yes, kind of complicated. But we solved that with a cool graphic solution.
We explained all of that using the new Firjan logo as a symbol of transformation. Showing that wherever there is an industry Firjan is there.
And to tell that, we’ve made an TV Spot, a series of ads, and a content hub where we could tell the consumers stories of how Firjan and the industries helped to transform lives and various areas of the state.
Concept ans art direction
Alessandra Sadock, Gustavo Tirre, Marcelo Coli, Rafael Faustino e Kombat Filmes
© Rafael Jardim 2017