ONLY THOSE WHO FELL IT MAY DEFINE IT

The first collaborative space to insert and embrace gender diversity
in the Portuguese language.

CONTEXT

There is still a lot of gender prejudice in Brazil, mostly because of a lack of knowledge of gender diversity, thus showing this ignorance in the Brazilian Portuguese language.

SOLUTION

The first digital collaborative dictionary, where people of differente genders created entries
of their own indentities. Shedding light on the subject we helped our society to better see diversity and confronted   prejudice through the meand of the words

MY ROLE

Creative lead

CREDITS

João Noronha, Debora Lobo,
Carol Avena, Bruno Athayde e Barbara Bono

AGENCY

Artplan

CLIENT

Afroreggae

© Rafael Jardim 2017