The brand born in Rio de Janeiro needed to reconnect with the brewing behavior of its locals.
To reinforce the bond with the public, we brought the peculiarities of the carioca
using a typical expression of them: "À vera". The entire campaign invites the
public to get to know the “Carioca à Vera” digital platform, which brings together
a series of contents that translate the concept: "Itaipava, a 100% beer. In good
Carioca way of talking: delicious À Vera”.
Art Direction, UX/UI and digital lead
Alessandra Sadock, Rodrigo Gal, Sergio Carvalho e Henrique Galvão
© Rafael Jardim 2017