CARIOCA À VERA

CHALLENGE

The brand born in Rio de Janeiro needed to reconnect with the brewing behavior of its locals.

IDEA

To reinforce the bond with the public, we brought the peculiarities of the carioca
using a typical expression of them: "À vera". The entire campaign invites the
public to get to know the “Carioca à Vera” digital platform, which brings together
a series of contents that translate the concept: "Itaipava, a 100% beer. In good
Carioca way of talking: delicious À Vera”.

MY ROLE

Art Direction, UX/UI and digital lead

CREDITS

Ricardinho Weitsman,
Alessandra Sadock, Rodrigo Gal, Sergio Carvalho e Henrique Galvão

AGENCY

Artplan

CLIENT

Itaipava brewery

© Rafael Jardim 2017